desiging a model of assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment (case study: ceramic tile industry in iran)
نویسندگان
چکیده
the purpose of this study is assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment in non metal mineral industry of iran. in this paper, available approaches in the scope of determinants of ep are identified consist of contingency view, relational and resource based view. in this study, we examine relationship between technological innovation, competitive strategy and export performance. the purpose of this paper is how technological innovation and competitive strategy are caused directly a high level of performance. conceptual model in this research integrate three main components of strategic management. it means that technological innovation, competitive strategy and performance. we distribute 123 questionares and 91 of them were been analysied. in this research, we investigate that focus strategy based model. as a result, technological innovation has the most effect on export performance (59%).
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عنوان ژورنال:
مدیریت بازرگانیجلد ۶، شماره ۳، صفحات ۶۲۳-۶۴۶
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